5 Most Important SEO FAQs For E-commerce Stores

Question 1: How does SEO work on Shopify?

Optimising SEO for Shopify:

1. Conduct keyword research
2. Optimise product descriptions and meta titles/descriptions
3. Create high-quality content
4. Ensure site structure and navigation is user-friendly
5. Focus on mobile-friendliness and site speed
6. Utilise Shopify’s built-in SEO features

Analogy: SEO for Shopify is like ensuring your physical store is well-stocked, well-presented, and easily accessible to customers.

Australian Store Examples:

1. BlackMilk Clothing – Effective use of product descriptions and Shopify’s SEO features
2. Hello Molly – High-quality content creation and user-friendly site structure
3. The Daily Edited – Strong mobile optimisation and site speed

Question 2: How long does eCommerce SEO take?

Timeline for E-Commerce SEO: The timeline for eCommerce SEO can vary depending on the specific store, industry, and target keywords. Generally, it can take several months to a year to see significant results, but ongoing monitoring and adjustments are necessary to maintain and improve rankings.

Analogy: E-commerce SEO is like planting a tree – it takes time, patience, and ongoing care to ensure it grows strong and bears fruit.

Australian Store Examples:

1. Booktopia – Ongoing SEO efforts have resulted in consistent ranking improvement over time.
2. Nourished Life – Consistent monitoring and adjustments have resulted in maintaining high rankings.
3. Peter’s of Kensington – A long-term SEO strategy has resulted in consistent growth and success.

Question 3: How long should I pay for SEO?

Duration of SEO Payment: SEO should be viewed as a long-term investment in your business’s online presence. Generally, a minimum of 6-12 months is necessary to see significant results, and ongoing maintenance and updates are necessary to maintain rankings and continue to improve.

Analogy: SEO is like an investment in your business’s online real estate – the longer you hold onto it, the more value it can bring to your business.

Australian Store Examples:

1. The Iconic – Long-term SEO efforts have resulted in consistently high rankings and increased traffic.
2. Catch.com.au – Ongoing SEO efforts have resulted in consistent growth and success.
3. Woolworths – A long-term SEO strategy has resulted in maintaining high rankings and consistent traffic.

Question 4: What is the cost of SEO?

Factors Affecting SEO Cost: The cost of SEO can vary depending on various factors, including the size and complexity of the website, the level of competition in the industry, and the specific SEO strategies employed. Generally, monthly retainer fees can range from a few hundred to several thousand dollars.

Analogy: SEO cost is like the cost of running a physical store – it varies depending on the size, location, and level of competition in the industry.

Australian Store Examples:

1. Mecca – High competition in the industry has resulted in higher SEO costs to maintain rankings.
2. JB Hi-Fi – A large website with many product pages may result in higher SEO costs.
3. The Good Guys – Effective use of SEO strategies has resulted in consistent growth and success despite higher costs.

Question 5: How long does it take to see results from Etsy SEO?

Timeline for Etsy SEO Results: Results from Etsy SEO can vary depending on the specific store, competition in the industry, and target keywords. Generally, it can take several weeks to a few months to see significant results, but ongoing maintenance and adjustments are necessary to maintain and improve rankings.

Analogy: Etsy SEO is like opening a new storefront in a busy shopping district – it takes time and effort to get noticed among the competition.

Australian Store Examples: As Etsy is a global platform, no specific Australian store examples can be given for this question.